Experience Downtown Living at Allure: Where Sophistication Meets Innovation

Designed for the present and future community, Allure will soar 43 storeys high, featuring 509 units ranging from one-bedroom to three-bedroom layouts, all adorned with premium finishes and stunning city views. Situated at the northwest corner of King Street East and Princess Street, Allure blends historical charm with contemporary design.

Allure stands as a beacon of sophistication and prominence, offering residents the pinnacle of downtown living. Its prime location places you at the heart of the city's burgeoning growth, with unparalleled access to Toronto's extensive transit network. TTC streetcar routes are just a minute away, and soon, the new Ontario Line will serve as the city's primary east-west connection, boasting transit service every 90 seconds, bringing everything within reach.

As a bustling metropolis, Downtown Toronto rivals other global centers like New York and London. With the city at your doorstep, Allure embodies the fusion of distinction and innovation. Toronto's array of amenities and opportunities make Allure the ideal destination to immerse yourself in urban living.

EMBLEM is a prominent GTA development firm specializing in high-rise construction. With over 1,600 homes built or underway, representing a value exceeding $1.1 billion, EMBLEM is renowned for its commitment to timeless design, creating spaces that blend luxury with simplicity.